In just a few years, India and China have become the center of world trade and economics. In addition to macroeconomic changes, there are significant changes occurring in the Indian society, especially among the younger generation. Anyone traveling in India is greatly impressed by the overwhelming changes in the social habits of the youth caused by the consuming power of the media in general, and the Internet in particular. Within a couple of years, the skylines of all urban areas in India have changed drastically with hundreds of billboards displaying dotcom advertisements at every major intersection. Magazines and newspapers are filled...
